Web Marketing & Planning Resources:
Whether you have an existing site, or are looking at the planning stages, here are some tools that we have found helpful in the planning and reviewing of your web site and marketing strategies. We have had some wonderful experiences helping organizations through SWOT Analysis and Marketing Plans. All of the following are available in Adobe .pdf documents and in their original Microsoft format.
- Business Planning Checklist:
SWOT Analysis which looks at strengths, weaknesses, opportunities and strengths of your organization and team - Marketing Strategy Questionnaire:
This 11 page document offers in depth questions to capture key information you need to develop a thorough marketing strategy - Web Site Creation Strategy:
This light 4 page document provides the necessary thought process and consideration not only for planning a new site, but for revisiting existing sites when considering a redesign or re-structuring - Goal Planning Template:
This simple SMART Goal template can be used for business and personal goals. I find it to be simple, to the point and therefore effective
Technical Web Element Resources:
The technical elements of a successful web site design and marketing plan are often seen as a mystery, and can offer confusing language. Below are some resources that I have gathered which can help provide some insight into the technical aspects of web design. Please feel free to contact us for further clarification, or if you wish to add any of these elements to your site.
Here are some resources to consider:
- Search Engines made simple (or at least as simple as possible).
- e-Commerce: making money on a budget.
- e-Newsletters: reach your clients and customers with effective communication tools.
- Domain Management: obtain and renew domain names.
- Site Hosting: packages for all your web needs.
